2010 — the year to pounce into success

Now is the time to take the initiative to plan for next year’s success.

2010 is the Chinese Year of the Tiger. The Tiger is considered lucky, courageous, honest and intelligent, yet not afraid to take a chance. Some famous Tigers are Queen Elizabeth II, Tom Cruise and Demi Moore. You can't deny they have all been prosperous in their own way! Their secret is to be flexible when it comes to change and to be fearless of bold action leading to ultimate success.

How can swiss creative help you achieve the growth you’re looking for?

Our dynamic team continues to be dedicated to helping you reach your goals. Our fresh creative ideas, competitive quotes, integrity, reliability and accuracy in all our communications are designed to keep you happy.

We are excitedly looking forward to 2010. It promises to be a dynamic year for those who plan ahead and embrace new ideas with optimism and determination.

We would appreciate the opportunity to explore with you the avenues that exist for your business to grow.

We will be in touch in the near future to discuss what we can achieve together!

The swiss creative team

P.S. Good luck for a successful new year!

There are only 42 days until Christmas…..

It sounds like the opening line of a song but it’s a fact and at swiss creative we are busy planning ahead for our print and gift requirements.

Printers are traditionally very busy in the run up to the holiday season and then closed for 2 or 3 weeks afterwards. With this in mind, it’s a good idea for you to forward plan and let us help you organise any printed material that you may require before Christmas or for early in the New Year. If you need cards, invitations or calendars, now is the time to be designing and ordering them.

We also have some great ideas for gifts, promotions and events and are happy to provide advice, a quote or help with arrangements.

Don’t be caught out and wait until it’s too late to order! Call us today and let us help you with all your festive requirements.

Kind regards,

The swiss creative team

Advertising and marketing in a slowing economy

Although the Australian economy is still performing relatively well, the ‘R’ word is thrown around, often instilling fears that can lead to rash decisions or unsubstantiated actions. In this climate, it is understandable that the spotlight is put on cutting expenses.

In many cases, the advertising budget is amongst the first to get reduced, despite the old wisdom that when the economy slows, the advertising should be increased.

Although it might take a little creative accounting, increasing or at least maintaining your advertising budget will place your business well ahead of your competition, who will most likely have chosen to reduce theirs.

Additionally, in an economic downturn it is even more important to be effective with your marketing and advertising actions. Below are some guidelines on how to sail through even the toughest times and come out winning. Remember that the economy always goes through cycles. It may seem wintery cold but spring is just around the corner.

Tips to ensure profitability in the current economy:

• Focus on a specific product or few products/services, rather than trying to promote every product or service you offer.
• Choose products/services that people need, rather than merely want – e.g. a jewellery shop’s promotional focus could be on engagement and wedding rings, rather than on dress jewellery.
• Monitor your inquiries religiously - where do they come from? What do they want? This will show you which advertising medium is working and then you can do more of what is successful.
• Word of mouth is the cheapest and often most effective method of advertising – encourage and reward referrals with a program that is unique to your business.
• Ensure your advertising stands out and makes an impression that inspires people to respond by having it done professionally. Attempting to cut costs by doing it yourself will cost you more in lost sales in the long run.

Last but not least, don’t dwell on the negative media. There are plenty of examples where businesses have thrived in a down turning market by making the best of the situation through smarter and more savvy business decisions.

In the words of Dr Wayne Dyer:

"Everything is either an opportunity to grow or an obstacle to keep you from growing. You get to choose."

-Suzy Werry